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The Consumer Motiva...
The Consumer Motivation Scale: A detailed review of item generation, exploration, confirmation, and validation procedures
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- Barbopoulos, Isak, 1984 (author)
- Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology
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- Johansson, Lars-Olof, 1957 (author)
- Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology
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(creator_code:org_t)
- Elsevier BV, 2017
- 2017
- English.
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In: Data in Brief. - : Elsevier BV. - 2352-3409. ; 13, s. 88-107
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Abstract
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- This data article offers a detailed description of analyses pertaining to the development of the Consumer Motivation Scale (CMS), from item generation and the extraction of factors, to confirmation of the factor structure and validation of the emergent dimensions. The established goal structure – consisting of the sub-goals Value for Money, Quality, Safety, Stimulation, Comfort, Ethics, and Social Acceptance – is shown to be related to a variety of consumption behaviors in different contexts and for different products, and should thereby prove useful in standard marketing research, as well as in the development of tailored marketing strategies, and the segmentation of consumer groups, settings, brands, and products. © 2017 The Authors
Subject headings
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
Publication and Content Type
- ref (subject category)
- art (subject category)
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