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  • Brunk, Katja H. (author)

Brand Retrofication: How Old Brands Disrupt New Markets

  • Article/chapterEnglish2017

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  • 2017

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  • LIBRIS-ID:oai:gup.ub.gu.se/259786
  • https://gup.ub.gu.se/publication/259786URI

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  • Language:English

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  • Subject category:ref swepub-contenttype
  • Subject category:kon swepub-publicationtype

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  • Hartmann, Benjamin J.,1981Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group(Swepub:gu)xhaben (author)
  • Giesler, Markus (author)
  • Göteborgs universitetFöretagsekonomiska institutionen, Marknadsföring (creator_code:org_t)

Related titles

  • In:American Marketing Association Conference, Feb. 17-19 Orlando, FL., USA.

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Brunk, Katja H.
Hartmann, Benjam ...
Giesler, Markus
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SOCIAL SCIENCES
SOCIAL SCIENCES
and Economics and Bu ...
and Business Adminis ...
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University of Gothenburg

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