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Becoming a national champion yet remaining a global player: The acquisition of Volvo Car by Zhejiang Geely
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- Alvstam, Claes G., 1949 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration
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- Ivarsson, Inge, 1954 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration
- (creator_code:org_t)
- 2017-06-27
- 2017
- English.
- In: Managing Culture and Interspace in Cross-border Investments Building a Global Company, Edited By Martina Fuchs, Sebastian Henn, Martin Franz, Ram Mudambi. - New York : Routledge. - 9781138929463 ; , s. 61-69
- Book chapter (peer-reviewed)
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- The aim of this chapter is to demonstrate how the internal organisation and culture of a multinational company undergo dramatic change when acquired by an emerging market multinational enterprise. It also shows how the acquiring company needs to strike a fine balance between the ambition of becoming a “national champion”—that is using the takeover of a prestigious foreign consumer brand to create a platform for inward technology and knowledge transfer in order to build up domestic manufacturing of the acquired brand-while at the same time retaining the global reputation and commercial success of the acquired company.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- kap (subject category)
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