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Inventing a past: Corporate heritage as dialectical relationships of past and present
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- Brunninge, Olof, 1972- (author)
- Jönköping University,IHH, Företagsekonomi,IHH, Centre for Family Entrepreneurship and Ownership (CeFEO)
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- Hartmann, Benjamin J., 1981 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group,University of Gothenburg
- (creator_code:org_t)
- 2018-07-29
- 2018
- English.
- In: Marketing Theory. - : SAGE Publications. - 1470-5931 .- 1741-301X. ; 19:2, s. 229-234
- Journal article (peer-reviewed)
Abstract
Subject headings
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- In this commentary, we focus on invented corporate heritage, where organizations present falsified accounts of a corporate past. The extant corporate heritage literature has highlighted how the time frames of the past, present, and future (omni temporality) are merged in those organizations where there is trait constancy. Focusing on invented corporate heritage, we argue that this represents an extreme case of these dialectics, where present and future precede “the past,” or more appropriately “invented past.” Although lacking in authenticity, an invented corporate heritage may still be attractive to consumers since it can construct an aura of authenticity by delivering an enchanting experience to consumers, irrespective of its substantive genuineness. However, such inventions carry considerable risk since they represent a fabrication of the past.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Authenticity
- corporate heritage
- corporate identity
- myth
- organizational identity
- social memory
- temporality
- corporate heritage
Publication and Content Type
- ref (subject category)
- art (subject category)
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