Conceptualizing News Avoidance: Towards a Shared Understanding of Different Causes and Potential Solutions

• News avoidance is considered an increasing problem for the news industry and democracy at large. As news companies lose consumers, democracy loses the informed foundation for an engaged citizenry. Meanwhile, research on news avoidance is hampered by the lack of a common understanding of the phenomenon. In this conceptual study, we first review and discuss extant conceptualizations and operationalisations of news avoidance. Second, we present a model distinguishing two types of news avoidance-intentional and unintentional-depending on the underlying causes leading people to tune out. Third, we argue that different solutions apply to the two types of news avoidance. To engage intentional news avoiders, the news selection and news presentation must to be changed. To engage unintentional news avoiders, the opportunity structures provided in the media system must be more favourable towards inadvertent news exposure.

Subject headings

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Communication Studies (hsv//eng)

Keyword

News avoidance

news consumption

media trust

news overload

media

preferences

opportunity structures

inadvertent audiences

current-affairs

political knowledge

media use

television

consumption

journalism

exposure

entertainment

audience

choice

Communication

Publication and Content Type

ref (subject category)

art (subject category)