‘Advertising Serves Society’: Film and Advertising in an Aspiring Swedish Model Welfare State 1919–1939

• The premise is that the Swedish model welfare state not primarily should be seen as a geographic and socio-political demarcation of a peripheral nation state at the northern threshold of Europe, but that it might be more constructive to conceive of it as a gradually evolving state of mind that subtly transformed an entire country. During one of the most politically and medially formative periods in Swedish history, the interwar years of 1919–1939, this fairly unique state of mind was shaped, developed, and firmly anchored among citizens with the help of two formidable rhetorical arenas – film and advertising.

Subject headings

HUMANIORA  -- Konst -- Filmvetenskap (hsv//swe)

HUMANITIES  -- Arts -- Studies on Film (hsv//eng)

Keyword

Photo

Film

Advertising

Swedish Model Welfare State

Publication and Content Type

vet (subject category)

kap (subject category)