Online Retail Shopping before and during the COVID-19 Pandemic across Age cohorts: Insights from Sweden

Roos, John Magnus, 1976 (author): Gothenburg University,Göteborgs universitet,Centrum för konsumtionsforskning,Centre for Consumption Research

Hansson, Lena, 1968 (author): Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Centre for Retailing,Department of Business Administration, Marketing Group

Hagberg, Johan, 1973 (author): Gothenburg University,Göteborgs universitet,Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group

(creator_code:org_t)

Abstract Subject headings

This paper compares online retail shopping in Sweden before and after the COVID-19 outbreak and how it evolved for clothes and groceries during the first year of the COVID-19 pandemic in different age cohorts. Based on a series of surveys conducted before and during the first year of the pandemic, the findings show increased frequencies of online shopping in all age cohorts for both clothes and groceries. Although the pandemic triggered consumption displacement from shopping in physical stores to shopping online, crowding out between consumer groups in online grocery shopping during the initial year of the pandemic indicates that the trend may have been slowed by limited capacity among retailers.

By the author/editor: Roos, John Magnu ...; Hansson, Lena, 1 ...; Hagberg, Johan, ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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