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Selling dreams - ca...
Selling dreams - causing nightmares? On gambling advertising and problem gambling
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- Binde, Per, 1956 (author)
- Gothenburg University,Göteborgs universitet,Centrum för forskning om offentlig sektor (CEFOS),Center for Public Sector Research (CEFOS)
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(creator_code:org_t)
- 2007
- 2007
- English.
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In: Journal of Gambling Issues. - 1494-5185. ; 20, s. 167-192
- Related links:
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https://gup.ub.gu.se...
Abstract
Subject headings
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- A review of the literature leads to the conclusion that there are no reliable figures on the impact of gambling advertising on the extent of problem gambling. To measure that impact appears as a very difficult research task. However, we can infer that gambling advertising does add to problem gambling, but with a smaller impact than other influential factors. Thus, alarming claims that gambling advertising substantially increases problem gambling and reassuring statements from gambling companies that advertising merely affects market share and has no impact on the prevalence of problem gambling both appear to be erroneous. Gambling providers are advised to avoid publishing advertising that elaborates on features of gambling known to relate to problem gambling. The controversial nature of gambling advertising is illustrated by the case of Sweden, where advertising and its impact on problem gambling have been hotly debated over the past decade.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
- MEDICIN OCH HÄLSOVETENSKAP -- Hälsovetenskap -- Folkhälsovetenskap, global hälsa, socialmedicin och epidemiologi (hsv//swe)
- MEDICAL AND HEALTH SCIENCES -- Health Sciences -- Public Health, Global Health, Social Medicine and Epidemiology (hsv//eng)
- SAMHÄLLSVETENSKAP -- Statsvetenskap -- Studier av offentlig förvaltning (hsv//swe)
- SOCIAL SCIENCES -- Political Science -- Public Administration Studies (hsv//eng)
Keyword
- gambling
- problem gambling
- advertising
- marketing
- promotion
Publication and Content Type
- ref (subject category)
- art (subject category)
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