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Shopper Marketing and In-Store Marketing: An Introduction
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- Grewal, Dhruv (author)
- Babson College
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- Roggeveen, Anne (author)
- Babson College
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- Nordfält, Jens (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- Emerald, 2014
- 2014
- English.
- In: Shopper marketing and the role of in-store marketing. - : Emerald. ; 11
- Book chapter (other academic/artistic)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- vet (subject category)
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- Roggeveen, Anne
- Nordfält, Jens
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- Stockholm School of Economics
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