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The beauty and the ad: Exploring the impact of advertising schemas on perceived attractiveness and social connectedness
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- Åkestam, Nina (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Rosengren, Sara (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Dahlén, Micael (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- English.
- Conference paper (other academic/artistic)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- vet (subject category)
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- Åkestam, Nina
- Rosengren, Sara
- Dahlén, Micael
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- SOCIAL SCIENCES
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- Stockholm School of Economics
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