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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
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- Andersson, Per (editor)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Axelsson, Björn (editor)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Rosenqvist, Christopher (editor)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- ISBN 9781787549685
- 2018
- English.
- Editorial collection (other academic/artistic)
Abstract
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- Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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