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A Taste of ‘Nextopia’: Exploring Consumer Response to Advertising for Future Products
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- Thorbjörnsen, Helge (author)
- Norwegian School of Economics and Business Administration (NO)
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- Dahlén, Micael (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Sjödin, Henrik (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- Taylor & Francis (Routledge): SSH Titles, 2011
- 2011
- English.
- In: Journal of Advertising. - : Taylor & Francis (Routledge): SSH Titles. - 0091-3367. ; 40:4, s. 33-44
- Journal article (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- art (subject category)
- ref (subject category)
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- Stockholm School of Economics
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