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Mediernas roll i marknadskommunikation
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- Nilsson, Carl Patrik (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Wahlund, Richard (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Rademaker, Claudia A (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- (creator_code:org_t)
- 5th
- Studentlitteratur AB, 2013
- 2013
- Swedish.
- In: På väg mot medievärlden 2020. Journalistik, teknik, marknad. - : Studentlitteratur AB. - 9789144082554 ; , s. 159-182
- Book chapter (other academic/artistic)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- kap (subject category)
- vet (subject category)
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- På väg mot medievärlden 2020. Journalistik, teknik, marknad (Search for host publication in LIBRIS)
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- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Economics and Bu ...
- and Business Adminis ...
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- På väg mot medie ...
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- Stockholm School of Economics
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