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The more the merrier: dealing with a multitude of advertising effects
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- Eisend, Martin (author)
- European University Viadrina Frankfurt
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- Rosengren, Sara (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- 2020-02-05
- 2020
- English.
- In: International Journal of Advertising. - : Taylor & Francis (Routledge): SSH Titles / Wiley: No OnlineOpen. - 1759-3948 .- 0265-0487. ; 39:2, s. 187-190
- Journal article (other academic/artistic)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Publication and Content Type
- art (subject category)
- vet (subject category)
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- Rosengren, Sara
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