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Look for New Opport...
Look for New Opportunities in Existing Technologies: Leveraging Temporal and Spatial Dimensions to Power Discovery
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- Magistretti, Stefano (author)
- Politecnico di Milano (IT)
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- Verganti, Roberto (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Dell'Era, C (author)
- Politecnico di Milano (IT)
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(creator_code:org_t)
- 2019-12-18
- 2020
- English.
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In: Research Technology Management. - : Taylor & Francis (Routledge): SSH Titles. - 0895-6308 .- 1930-0166. ; 63:1, s. 39-48
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Abstract
Subject headings
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- Several approaches to developing new technologies are available to companies, but few studies explore how the development process can reveal hidden opportunities in existing technologies. This paper investigates the technology development process to consider how they can discover opportunities that generate higher value for users. Implementing a five-step framework in the discovery process can help identify new opportunities and reveal new application fields for existing technologies.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering (hsv//eng)
Publication and Content Type
- art (subject category)
- ref (subject category)
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