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A Processual Model of CEO Activism: Activities, Frames, and Phases
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- Olkkonen, Laura (author)
- LUT University
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- Morsing, Mette (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- SAGE Publications (UK and US), 2023
- 2023
- English.
- In: Business and Society. - : SAGE Publications (UK and US). - 1552-4205 .- 0007-6503. ; 62:3, s. 646-694
- Journal article (peer-reviewed)
Abstract
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- Chief executive officers (CEOs) engage in activism when they take public stances on sensitive socio-political issues. In this study, we address the less-explored activities that constitute CEO activism beyond single stances as the activism is maintained over time. The data cover 6 years of campaign and media materials from a case company with several CEO-initiated activist campaigns. Our findings from an inductive analysis contribute to CEO activism theorizing in three ways. First, we extend CEO activism conceptually by identifying five underlying activities that support a public stance: anchoring motivations, modeling action, taking agency, enduring criticism, and normalizing activism. Second, we bridge individual- and organization-level analyses by depicting how a CEO involves a company in activism through activities that justify interrelated topic frame and role frame. Third, we develop a processual model that includes the pre-stance, stance-taking, and post-stance phases and explains how the underlying activities are interrelated and follow a pattern that serves to maintain CEO activism. Accordingly, CEO activism includes activities, through the pre-stance, stance-taking, and post-stance phases, whereby a CEO deliberately engages personally and through a company in public debate about sensitive socio-political issues and the role of businesses in addressing them.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- art (subject category)
- ref (subject category)
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