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Organizing Marketin...
Organizing Marketing and Sales in a Networked Business World
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- Axelsson, Björn (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Andersson, Per (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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(creator_code:org_t)
- 2018-05-15
- 2018
- English.
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In: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges. - : Emerald Publishing Limited. - 9781787549685 - 9781787549692 ; , s. 269-284
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Abstract
Subject headings
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- The chapter addresses how the market system surrounding the supplier–customer interchange contributes to setting the scene for operating exchange processes. Five general network themes and challenges for sales and marketing have been identified and explored. Against these, the chapter puts organizational issues in focus. Two aspects are in focus of this concluding discussion: first, organizational variety and ongoing processes of organizational adaptation, and second, coordination and communication.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- kap (subject category)
- vet (subject category)
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