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Kraft's Bid for Cadbury
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- Becker, Bo (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Metzger, Daniel (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- Stockholm : Stockholm School of Economics (SSE), 2014
- English.
- Patent (other academic/artistic)
Abstract
Subject headings
Close
- US food group Kraft has failed to convince UK confectionery firm Cadbury of a friendly, and the process turned hostile. It has met with considerable resistance, including from various stakeholders. Kraft's must now decide how to proceed.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- pat (subject category)
- vet (subject category)
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