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Impact of substanti...
Impact of substantive staging and communicative staging of sustainable servicescape on behavioral intentions of hotel customers through overall perceived image : A case of boutique hotels
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- Adnan, Mohammad (author)
- SBS Swiss Business School
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- Ahmad, Naveed (author)
- University of Central Punjab
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- Scholz, Miklas (author)
- Lund University,Lunds universitet,Avdelningen för Teknisk vattenresurslära,Institutionen för bygg- och miljöteknologi,Institutioner vid LTH,Lunds Tekniska Högskola,Division of Water Resources Engineering,Department of Building and Environmental Technology,Departments at LTH,Faculty of Engineering, LTH,Wrocław University of Environmental and Life Sciences,South Ural State University,University of Johannesburg
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- Khalique, Muhammad (author)
- Mirpur University of Science and Technology
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- Naveed, Rana Tahir (author)
- University of Education, Lahore
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- Han, Heesup (author)
- Sejong University
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(creator_code:org_t)
- 2021-08-30
- 2021
- English.
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In: International Journal of Environmental Research and Public Health. - : MDPI AG. - 1661-7827 .- 1660-4601. ; 18:17
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Abstract
Subject headings
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- Customers have become very sensitive regarding the innovative evaluation of servicesDue to competition in the hospitality industry, it is a challenge for hotel marketers to understand customers’ behavior. There is scant research in the hotel industry of Pakistan and especially on boutique hotels. This research seeks to measure the relationship between substantive, communicative elements of the sustainable servicescape and behavioral intentions (word of mouth) in a boutique hotel setting. However, the mediating effect of the overall perceived image is examined between these constructs. Responses of boutique hotel visitors were collected from Lahore, Islamabad, Faisalabad, and Murree. Data were analyzed by using structural equation modeling (SEM). Results display that both substantive and communicative servicescape elements positively affect the perceived image of customers, which has a positive influence on behavioral intentions such as word of mouth (WOM)Theoretical and practical implications are also discussed.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- Behavioral intentions
- Boutique hotels
- Perceived image
- S-O-R model
- Sustainable servicescape
Publication and Content Type
- art (subject category)
- ref (subject category)
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