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Public diplomacy bridging ideological difference: affinity vs confrontational approaches
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- Cassinger, Cecilia (author)
- Lund University,Lunds universitet,Institutionen för strategisk kommunikation,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Strategic Communication,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
- (creator_code:org_t)
- 2023
- 2023
- English.
- Conference paper (peer-reviewed)
Abstract
Subject headings
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- This paper explores the content and style of two communicative approaches to public diplomacy intended to mitigate ideological tensions between countries. The aim of the paper is to contribute to new knowledge of public diplomacy as cultural practice by examining the characteristics of its enactment and consequences for the public debate in domestic and foreign contexts.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
Keyword
- public diplomacy
- ideology
- embodiment
- ambassador
Publication and Content Type
- kon (subject category)
- ref (subject category)
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