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Retailer image - Co...
Retailer image - Conceptualisation, formation, methods and perspectives in previous research
- Article/chapterEnglish2010
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LIBRIS-ID:oai:lup.lub.lu.se:66a15744-9f60-4159-8c26-327be71429ae
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https://lup.lub.lu.se/record/2007281URI
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Subject category:kap swepub-publicationtype
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Subject category:vet swepub-contenttype
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Johansson, UlfLund University,Lunds universitet,Institutet för Ekonomisk forskning,Ekonomihögskolan,Institute of Economic Research,Lund University School of Economics and Management, LUSEM(Swepub:lu)fek-ujo
(author)
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Thelander, ÅsaLund University,Lunds universitet,Institutionen för strategisk kommunikation,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Strategic Communication,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences(Swepub:lu)soc-ath
(author)
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Burt, Steve
(editor)
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Johansson, Ulf
(editor)
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Thelander, Åsa
(editor)
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Institutet för Ekonomisk forskningEkonomihögskolan
(creator_code:org_t)
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In:Consuming IKEA, Different perspectives on consumer images of a global retailer, s. 1-24
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