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Design for the BOP and TOP markets: Strategies used by the design students
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- Jagtap, Santosh (author)
- Lund University,Lunds universitet,Industridesign,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Innovationsteknik,Industrial Design,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH,Innovation Engineering,Faculty of Engineering, LTH
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- Larsson, Andreas (author)
- Lund University,Lunds universitet,Innovationsteknik,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Innovation Engineering,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
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- Hiort af Ornäs, Viktor (author)
- Lund University,Lunds universitet,Industridesign,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Industrial Design,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH,Chalmers tekniska högskola,Chalmers University of Technology
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- (creator_code:org_t)
- 2013
- 2013
- English.
- Conference paper (peer-reviewed)
Abstract
Subject headings
Close
- The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. About two-fifths of the world population can be categorized as poor. Poverty is a trap because children born to poor parents are likely to grow up to be poor adults. In recent years, a poverty reduction approach that combines business development with poverty alleviation has received attention. The design of products for the BOP is an important ingredient of this poverty reduction approach. While companies are beginning to address the product needs of the BOP, there is limited practical and theoretical knowledge to support them. The current understanding of the design for the BOP is limited. This study aims at exploring the differences between the design strategies used by the industrial design students in designing products for the BOP and TOP markets. The results indicate the differences between their design strategies (i.e. problem driven strategy, solution driven strategy) in designing products for the BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Övrig annan teknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Annan teknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies (hsv//eng)
Keyword
- design strategies
- poverty
- Base of the Pyramid (BOP)
- design education
- protocol analysis
- design strategies
Publication and Content Type
- kon (subject category)
- ref (subject category)
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