onr:"swepub:oai:lup.lub.lu.se:6a4daa81-0bdf-4e55-ad67-257d390d876a"
Search: onr:"swepub:oai:lup.lub.lu.se:6a4daa81-0bdf-4e55-ad67-257d390d876a" > Csr communication t...
- 1 of 1
- Previous record
- Next record
- To hitlist
| Fältnamn | Indikatorer | Metadata |
|---|---|---|
| 000 | 03760naa a2200433 4500 | |
| 001 | oai:lup.lub.lu.se:6a4daa81-0bdf-4e55-ad67-257d390d876a | |
| 003 | SwePub | |
| 008 | 220322s2021 | |||||||||||000 ||eng| | |
| 024 | 7 | a https://lup.lub.lu.se/record/6a4daa81-0bdf-4e55-ad67-257d390d876a2 URI |
| 024 | 7 | a https://doi.org/10.3390/su130423192 DOI |
| 040 | a (SwePub)lu | |
| 041 | a engb eng | |
| 042 | 9 SwePub | |
| 072 | 7 | a art2 swepub-publicationtype |
| 072 | 7 | a ref2 swepub-contenttype |
| 100 | 1 | a Ahmad, Naveedu University of Central Punjab4 aut |
| 245 | 1 0 | a Csr communication through social media : A litmus test for banking consumers’ loyalty |
| 264 | c 2021-02-20 | |
| 264 | 1 | b MDPI AG,c 2021 |
| 300 | a 16 s. | |
| 520 | a Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have investigated CSR with a philanthropic viewpoint, but its importance in achieving marketing-related outcomes is something that is to date, underexplored. Hence, the aim of the present study is to investigate the impact of CSR communication through social media on consumer loyalty with the mediating effect of consumers’ brand admiration in the banking sector of Pakistan. The banking sector was selected due to the reason that this sector is homogenized in nature and creating consumers’ loyalty due to this homogenized character of this sector is challenging. The data of the present study were collected from different banking consumers through an adapted questionnaire on a five-point Likert scale. A total of 448 fully filled questionnaires were received which included 289 male and 159 female banking consumers. The results of the present study revealed that CSR communications through social media have a positive impact on consumer loyalty, and consum-ers’ brand admiration partially mediates this relationship. The findings of the present study would help policymakers from banking institutions to use CSR strategy from the perspective of marketing which is undoubtedly very important for every organization in the current digital age. | |
| 650 | 7 | a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Företagsekonomi0 (SwePub)502022 hsv//swe |
| 650 | 7 | a SOCIAL SCIENCESx Economics and Businessx Business Administration0 (SwePub)502022 hsv//eng |
| 653 | a Admiration | |
| 653 | a Consumer loyalty | |
| 653 | a CSR | |
| 653 | a Social media | |
| 653 | a Sustainability | |
| 700 | 1 | a Naveed, Rana Tahiru University of Education, Lahore4 aut |
| 700 | 1 | a Scholz, Miklasu Lund University,Lunds universitet,Avdelningen för Teknisk vattenresurslära,Institutionen för bygg- och miljöteknologi,Institutioner vid LTH,Lunds Tekniska Högskola,Division of Water Resources Engineering,Department of Building and Environmental Technology,Departments at LTH,Faculty of Engineering, LTH,South Ural State University,University of Salford4 aut0 (Swepub:lu)mi6686sc |
| 700 | 1 | a Irfan, Muhammadu Bahauddin Zakariya University4 aut |
| 700 | 1 | a Usman, Muhammadu University of Education, Lahore4 aut |
| 700 | 1 | a Ahmad, Ilyasu University of Education, Lahore4 aut |
| 710 | 2 | a University of Central Punjabb University of Education, Lahore4 org |
| 773 | 0 | t Sustainability (Switzerland)d : MDPI AGg 13:4, s. 1-16q 13:4<1-16x 2071-1050 |
| 856 | 4 | u http://dx.doi.org/10.3390/su13042319x freey FULLTEXT |
| 856 | 4 | u https://www.mdpi.com/2071-1050/13/4/2319/pdf |
| 856 | 4 8 | u https://lup.lub.lu.se/record/6a4daa81-0bdf-4e55-ad67-257d390d876a |
| 856 | 4 8 | u https://doi.org/10.3390/su13042319 |
Find in a library
- Sustainability (Switzerland) (Search for host publication in LIBRIS)
To the university's database
- 1 of 1
- Previous record
- Next record
- To hitlist
Find more in SwePub
- By the author/editor
- Ahmad, Naveed
- Naveed, Rana Tah ...
- Scholz, Miklas
- Irfan, Muhammad
- Usman, Muhammad
- Ahmad, Ilyas
- About the subject
-
- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Economics and Bu ...
- and Business Adminis ...
- Articles in the publication
- Sustainability ( ...
- By the university
- Lund University
Search outside SwePub
- Extend your search to:
- Google Book Search
- Google Scholar
Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.
- Copyright © LIBRIS - National Library Systems
- LIBRIS.kb.se
