Bringing metaphors back to the streets : A corpus-based study for the identification and interpretation of rhetorical figures in street art

• Research on (verbo-) pictorial metaphors and other rhetorical figures is primarily focused on the genre of advertising, leaving other genres under-investigated. In this study, we focus on street art, a visually perceived cross-cultural medium used to address sociopolitical issues. This genre typically combines two interacting semiotic systems – language and depiction – and is thus a form of polysemiotic communication. Our analysis is based on a corpus of 50 street artworks addressing the financial, sociopolitical, and migrant/refugee crisis in the city of Athens (2015-2017). We present a data-driven procedure for the identification and interpretation of metaphors and other rhetorical figures in street art, informed by cognitive linguistic and semiotic models.Quantitative analyses show that our model can be reliably applied to street art and can enable us to distinguish metaphors from other rhetorical figures within these images. At the same time, qualitative analyses show that this genre usually requires the integration of conceptual, contextual, socio-cultural, and linguistic knowledge in order to achieve successful interpretation of these images.We discuss our findings within the theoretical framework of Cognitive Semiotics.

Subject headings

HUMANIORA  -- Språk och litteratur -- Jämförande språkvetenskap och allmän lingvistik (hsv//swe)

HUMANITIES  -- Languages and Literature -- General Language Studies and Linguistics (hsv//eng)

Keyword

(verbo-) pictorial metaphor

cognitive Semiotics

street art

rhetorical figures

metaphor identification

metaphor interpretation

Publication and Content Type

art (subject category)

ref (subject category)