Rhetoric in film: a cultural semiotical study of Greta Garbo in "Ninotchka".

• The essay shows how the interplay between Garbo's off screen and on screen personas were used in the making of "Ninotchka" (1939), and how the film, directed by Ernst Lubitsch, connected to contemporary social and cultural norms focusing on the understanding of gender types.

Subject headings

HUMANIORA  -- Språk och litteratur (hsv//swe)

HUMANITIES  -- Languages and Literature (hsv//eng)

Keyword

Cultural semiotics

Film semiotics

gender.

Publication and Content Type

art (subject category)

vet (subject category)