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Business model translation—The case of spreading a business model for solar energy
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- Ahlgren Ode, Kajsa (author)
- Lund University,Lunds universitet,Innovationsteknik,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Innovation Engineering,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
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- Lagerstedt Wadin, Jessica (author)
- Lund University,Lunds universitet,Innovationsteknik,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Innovation Engineering,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
- (creator_code:org_t)
- Elsevier BV, 2019
- 2019
- English 9 s.
- In: Renewable Energy. - : Elsevier BV. - 0960-1481. ; 133, s. 23-31
- Journal article (peer-reviewed)
Abstract
Subject headings
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- Distributed solar photovoltaic systems are considered an important renewable energy source for meeting renewable energy targets and mitigating climate change. In several markets, emerging firms have established new business models to offer residential customers solar panel systems. In California, the third-party ownership business model has been successfully established during the last decade, and is currently spreading to other markets. Through a longitudinal case study, this paper explores how a startup firm in the Netherlands set up the third-party ownership business model on the Dutch market. The case shows that the process of bringing a business model to a new market is not sufficiently understood as a process of diffusion. Alternatively, it is a process of business model translation, in which the actors involved play a central role in adapting and successfully establishing the business model in a new market. The results have implications for both practitioners and policy makers, as well as the emerging literature on business models for sustainability.
Subject headings
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Naturresursteknik -- Energisystem (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Environmental Engineering -- Energy Systems (hsv//eng)
Keyword
- Business model
- Entrepreneurship
- Renewable energy
- Solar photovoltaics
- Translation
Publication and Content Type
- art (subject category)
- ref (subject category)
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