Networking When National Boundaries Dissolve: The Swedish Food Sector.

Elg, UlfLund University,Lunds universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Department of Business Administration,Lund University School of Economics and Management, LUSEM (author)

Managing a set of relationships to other firms is a complex task, since each relationship is likely to have consequences on the other ones. Highlights the co‐ordination of interorganizational ties during a process of internationalization, and the consequences that different types of relationships have on a firm’s overall relational marketing opportunities. Systematizes the relational issues that face a firm when the boundaries surrounding its home market network dissolve. Presents a framework which stresses four types of relationships and the interplay between them. Based on the notion that a firm must co‐ordinate the management of horizontal and vertical dependencies, and pursue new marketing opportunities while simultaneously safeguarding its original relations. Illustrates the significance of the framework and the interplay between the four relational issues, by the alliances presently developed by two Swedish food companies to organizations in other EU countries.

Johansson, UlfLund University,Lunds universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Institutet för Ekonomisk forskning,Department of Business Administration,Lund University School of Economics and Management, LUSEM,Institute of Economic Research,Lund University School of Economics and Management, LUSEM(Swepub:lu)fek-ujo (author)
Företagsekonomiska institutionenEkonomihögskolan (creator_code:org_t)

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