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Space tourism : Val...
Space tourism : Value-attitude-behavior theory, artificial intelligence, and sustainability
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- Kim, Myung Ja (author)
- Kyung Hee University
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- Hall, C. Michael (author)
- Lund University,Lunds universitet,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences,Canterbury University,Kyung Hee University,University of Oulu
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- Kwon, Ohbyung (author)
- Kyung Hee University
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- Sohn, Kwonsang (author)
- Inha University,Kyung Hee University
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(creator_code:org_t)
- 2024
- 2024
- English.
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In: Journal of Retailing and Consumer Services. - 0969-6989. ; 77
- Related links:
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http://dx.doi.org/10...
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https://lup.lub.lu.s...
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https://doi.org/10.1...
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Abstract
Subject headings
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- Despite concerns over its sustainability, space tourism is an emerging luxury consumer service which is promoted to participants as providing a new connection to Earth and humanity. However, little research examines the potential connectivity between sustainability and space tourism, especially given the strong technological dimensions of space tourism. The purpose of this study is to explore an extended value-attitude-behavior theory with AI awareness and social and personal norms to examine space tourism's alignment with the UN's 17 Sustainable Development Goals. Through 664 potential space tourism consumers and applying PLS-SEM, multi-group analysis, fsQCA, and deep learning methods, findings revealed the significant influence of value and AI awareness on attitude and social and personal norms leading to sustainable behaviors. Findings provide insights into space tourism's sustainability, emphasizing environmental considerations and AI awareness in shaping luxury travel consumer services.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- Artificial intelligence
- Deep learning
- fsQCA
- Space tourism
- Sustainable development goals
- VAB model
Publication and Content Type
- art (subject category)
- ref (subject category)
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