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Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers
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- Cerne, Annette (author)
- Lund University,Lunds universitet,Institutet för Ekonomisk forskning,Ekonomihögskolan,Institute of Economic Research,Lund University School of Economics and Management, LUSEM
- El-Ansary, Adel I (author)
- (creator_code:org_t)
- 2005
- 2005
- English.
- Conference paper (peer-reviewed)
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- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
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- kon (subject category)
- ref (subject category)
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