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Assessing the inter...
Assessing the interplay between crowdfunding and sustainability in social media
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- Laurell, Christofer, 1987- (author)
- Jönköping University,Stockholm School of Economics,Handelshögskolan i Stockholm,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC)
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- Sandström, Christian, 1982 (author)
- Jönköping University,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC),Chalmers University of Technology, Göteborg, Sweden
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- Suseno, Yuliani (author)
- Edith Cowan University,Centre for Innovative Practice, School of Business and Law, Edith Cowan University, Joondalup, Australia
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(creator_code:org_t)
- Elsevier BV, 2019
- 2019
- English.
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In: Technological Forecasting and Social Change. - : Elsevier BV. - 0040-1625 .- 1873-5509. ; 141, s. 117-127
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Abstract
Subject headings
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- The Authors This paper aims to assess the degree to which sustainability-oriented dimensions are integrated within the public discourse on crowdfunding in social media. Utilizing Social Media Analytics (SMA), we track discussions on crowdfunding in user-generated content published in social media. Based on an empirical material of 141,754 user-generated content, we identify 308 entries (0.21 percent) explicitly or implicitly relating to sustainability and 80 percent of these 308 entries came from professional actors. In this material, 37 sustainability-oriented campaigns are identified and 26 of them (70 percent) received one entry. Taken together, this paper adds to previous literature by assessing and describing the seemingly minor role played by social media with regards to the interplay between crowdfunding and sustainability.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Media Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Övrig annan samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Other Social Sciences not elsewhere specified (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Sustainability
- Crowdfunding
- Social media analytics
- Social entrepreneurship
Publication and Content Type
- art (subject category)
- ref (subject category)
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