Search: onr:"swepub:oai:research.chalmers.se:5d6eeed2-8072-4823-a0aa-d19fbed39a10" >
How design process ...
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Jagtap, SantoshLund University,Lunds universitet,Industridesign,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Industrial Design,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH
(author)
How design process for the Base of the Pyramid differs from that for the Top of the Pyramid
- Article/chapterEnglish2014
Publisher, publication year, extent ...
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LIBRIS-ID:oai:research.chalmers.se:5d6eeed2-8072-4823-a0aa-d19fbed39a10
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https://doi.org/10.1016/j.destud.2014.02.007DOI
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https://research.chalmers.se/publication/199923URI
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https://lup.lub.lu.se/record/4665668URI
Supplementary language notes
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Language:English
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Summary in:English
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Subject category:art swepub-publicationtype
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Subject category:ref swepub-contenttype
Notes
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The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour.
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Added entries (persons, corporate bodies, meetings, titles ...)
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Larsson, Andreas,1979Lund University,Lunds universitet,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH(Swepub:lu)desi-ael
(author)
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Hjort af Ornäs, Viktor,1976Chalmers tekniska högskola,Chalmers University of Technology(Swepub:cth)hiort
(author)
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Olander, ElinLund University,Lunds universitet,Industridesign,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Industrial Design,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH(Swepub:lu)desi-eol
(author)
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Warell, Anders,1970Lund University,Lunds universitet,Industridesign,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Industrial Design,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH(Swepub:lu)mkon-asw
(author)
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Khadilkar, PramodIndian Institute of Science
(author)
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IndustridesignInstitutionen för designvetenskaper
(creator_code:org_t)
Related titles
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In:Design Studies: Elsevier BV35:5, s. 527-5580142-694X1872-6909
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