The application of Rohman-Stork price basket to unlock the complexities of cellular price in Indonesia

• Purpose: To demonstrate the complexity of prepaid mobile pricing in Indonesia and suggest tools that allow consumers to make informed decisions.Design/methodology/approach: Defining a basket of services and pricing it for all prepaid mobile products available in Indonesia.Findings: Findings suggested the importance of price transparency to ensure that consumers are well-informedconcerning the range of services and prices available.Practical implications: Recommendations for the Indonesian Telecommunication Regulation Agency (BRTI). Itcould use price baskets to create transparency and monitor price developments in the market. Another measureBRTI could undertake is to require any advertisement to include the cost for a price basket defined by BRTI.Social implications: Price transparency is likely to lead to price competition and, thus, lower prices and/or better services. The economic impact of lower prices is well documented.Originality/value: A unique basket methodology to address the specific situation in Indonesia was developed.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Övrig annan teknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Annan teknik -- Mediateknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Other Engineering and Technologies -- Media Engineering (hsv//eng)

Keyword

Indonesia

market

transparency

Competition

price basket

cellular

Publication and Content Type

art (subject category)

ref (subject category)