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Analysis of cross-c...
Analysis of cross-cultural color emotion
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- Gao, X. P. (author)
- Hong Kong Polytechnic University
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- Xin, J. H. (author)
- Hong Kong Polytechnic University
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- Sato, T. (author)
- Kyoto Institute of Technology
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- Hansuebsai, A. (author)
- Chulalongkorn University
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- Scalzo, M. (author)
- Universita degli Studi di Roma la Sapienza,Sapienza University of Rome
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- Kajiwara, K. (author)
- Otsuma Women's University
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Guan, S. S. (author)
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- Valldeperas, J. (author)
- Universitat Politecnica de Catalunya,Polytechnic University of Catalonia
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- Lis, M. J. (author)
- Universitat Politecnica de Catalunya,Polytechnic University of Catalonia
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- Billger, Monica, 1961 (author)
- Chalmers tekniska högskola,Chalmers University of Technology
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(creator_code:org_t)
- 2007
- 2007
- English.
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In: Color Research and Application. - : Wiley. - 1520-6378 .- 0361-2317. ; 32:3, s. 223-229
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http://dx.doi.org/10...
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https://doi.org/10.1...
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Abstract
Subject headings
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- This study investigates the relationship between color perceptual attributes and color emotions, as well as the influence of different cultural backgrounds. Totally 214 color samples were evaluated on 12 emotion variables by subjects from seven different region groups in the psychophysical experiment. By factor analysis, it was found that three factors were sufficient to represent 80 11 "region-emotion" variables. For each variable, there is no distinct difference among different region groups. The 12 emotion variables could be divided into four categories, namely, activity index, potency index, definition index, and temperature index. Factor scores were further calculated to study the determinants on each factor. The analysis showed that the three factors were mainly related to chroma, lightness, and hue, respectively. It was concluded that chroma and lightness were the most important factors on color emotion, whereas the influences of hue and cultural background were very limited. (c) 2007 Wiley Periodicals, Inc.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Samhällsbyggnadsteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Civil Engineering (hsv//eng)
Keyword
- color perception
- cross-culture
- PART I
- QUANTITATIVE-ANALYSIS
- color emotion
- psychology
Publication and Content Type
- art (subject category)
- ref (subject category)
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- By the author/editor
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Gao, X. P.
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Xin, J. H.
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Sato, T.
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Hansuebsai, A.
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Scalzo, M.
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Kajiwara, K.
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show more...
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Guan, S. S.
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Valldeperas, J.
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Lis, M. J.
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Billger, Monica, ...
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show less...
- About the subject
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- ENGINEERING AND TECHNOLOGY
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ENGINEERING AND ...
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and Civil Engineerin ...
- Articles in the publication
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Color Research a ...
- By the university
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Chalmers University of Technology