Will environmental friendly products be preferred? – Lesson from a Delphi study in Europe

• In recent years, environmentally friendly products have attracted much attention from various stakeholders. In this paper, we explore if such products are being preferred or not. We have applied a Delphi study, including an online survey and interviews with a panel of experts in Europe. The analysis of data reflects that despite the increased awareness consumers are still reluctant to pay more for them. Technologies are expected to facilitate cheaper and greener products in the middle term. Finally, stakeholders such as governments, service providers, and retailers can play more active roles in promoting the products.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Naturresursteknik -- Miljöledning (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Environmental Engineering -- Environmental Management (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Keyword

environmental friendly products

consumers

stakeholders

Delphi study

Publication and Content Type

kon (subject category)

vet (subject category)