Trust-creating Social Networks in Forest Owners' Choice of Trading Partners

• This study investigates the role of social networks when producers choose between selling their commodities to a co-operative firm or an investor-owned firm. The empirical basis is personal interviews with ten forest owners, five co-operative suppliers and five IOF suppliers. The findings indicate that forest owners influence each other as to choice of buyer, and that the social influences are stronger among co-operative suppliers than among suppliers to investor-owned buyers. The influences from the forest owners’ parents are very strong. Most remarkable is that the buying firms’ representatives have extremely much influence

Subject headings

LANTBRUKSVETENSKAPER  -- Lantbruksvetenskap, skogsbruk och fiske -- Skogsvetenskap (hsv//swe)

AGRICULTURAL SCIENCES  -- Agriculture, Forestry and Fisheries -- Forest Science (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Publication and Content Type

ref (subject category)

art (subject category)