Blaming and shaming in the shadow structure: individual resistance towards genderequality work as expressions of social conflict

Blaming and shaming in the shadow structure : individual resistance towards genderequality work as expressions of social conflict

This article explores individual resistance related to a military organization’s gender equality work as expressed in online contexts. Resistance is explained as expressions of wider social conflicts, grounded in experiences of threats towards military masculinities, challenged by societal and political transformation processes perceived as feminine. The data consists of defence-related blogs and comments. A thematic analysis finds that individual resistance can be understood as blaming and shaming strategies. Five sub-themes are identified: blaming the “feminised” organization, blaming and shaming women’s abilities to serve, individualisation of structural problems, verbal violence and violations, and objectification of men working with and supporting gender equality initiatives. The analysis exemplifies how social conflict is transferred to organizations through individual resistance. As gender equality policies are questioned, organizations need to confront resistance also within the online context.

Holmberg, Arita,Docent,1974-Försvarshögskolan,Sektionen för säkerhetspolitik och strategi(Swepub:fhs)s-9670@fhs.se (författare)
FörsvarshögskolanKarlstadssektionen (creator_code:org_t)

Ingår i:Feminist Media Studies: Informa UK Limited23:1, s. 83-1001468-07771471-5902

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