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Diffusion
Abstract
Ämnesord
Stäng
- Diffusion is the phenomenon of how innovations spread from one adopter to others in a spatiotemporal domain, that is, over both space and time. To a degree, any breakthrough can be considered as innovative if it is construed as novel and new from the adopter's perspective. Diffusion research has existed for more than a century and the concept has been applied to apprehend and explains the spread of a wide variety of innovations. This article presents a brief history of diffusion research and notes the application of the concept to three specific research strands. The first strand is adopter perceptions on the characteristics of innovations and how perceived attributes affect the potential adopter's decision-making. The second focuses upon change agents and their locations, how change agents influence the decision process of potential adopters and why their locations matter. The last strand explains how adoption decisions are translated into spatiotemporal diffusion patterns.
Ämnesord
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Kulturgeografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Human Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Adopter; Change agent; Demand; Diffusion; Geography; Imitation; Innovation; Newness; Perceived characteristics; Spatiotemporal; Supply
- Industrial Economics and Management
- Industriell ekonomi och organisation
Publikations- och innehållstyp
- ref (ämneskategori)
- kap (ämneskategori)
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