Look at yourself!: Visual perspective influences moral judgment by level of mental construal

Look at yourself! : Visual perspective influences moral judgment by level of mental construal

Previous research (Libby, Shaeffer, & Eibach, 2009) has established that a third-person (external) visual perspective elicitsmore abstract processing than a first-person (inner) perspective. Because many moral principles constitute abstract psychological constructs,we predicted that they should weigh more heavily when people adopt a third-person visual perspective. In two experiments weshow that a third- (vs. first-) person visual perspective leads to harsher judgments of one’s own morally questionable actions. Moreover,we demonstrate that this effect can be partially explained by level of mental construal. The present research suggests that simple visualperspective techniques may be used to promote moral behavior.

Ingår i:Social Psychology: Hogrefe & Huber Publishers44:1, s. 42-461864-93352151-2590

Av författaren/redakt...: Agerström, Jens, ...; Björklund, Fredr ...; Carlsson, Rickar ...

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