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Why do investors pa...
Why do investors participate in tourism incentive crowdfunding? : The effects of attribution and trust on willingness to fund
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- Kim, Myung Ja (författare)
- Kyung Hee Univ, Republic of Korea
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- Hall, C. Michael (författare)
- Linnaeus University,Lund University,Lunds universitet,Linnéuniversitetet,Institutionen för organisation och entreprenörskap (OE),Univ Canterbury, New Zealand;Univ Oulu, Finland;Lund University, Sweden,Institutionen för tjänstevetenskap,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Service Studies,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences,University of Oulu
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- Kim, Dae-Kwan (författare)
- Kyung Hee Univ, Republic of Korea;Korea Culture & Tourism Inst, Republic of Korea
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(creator_code:org_t)
- 2020-02-12
- 2020
- Engelska.
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Ingår i: Journal of Travel & Tourism Marketing. - : Taylor & Francis Group. - 1054-8408 .- 1540-7306. ; 37:2, s. 141-154
- Relaterad länk:
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http://dx.doi.org/10...
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visa fler...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://lup.lub.lu.s...
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Abstract
Ämnesord
Stäng
- Crowdfunding in tourism and leisure projects appears to be growing. However, little is known about why individuals participate in incentive crowdfunding from a theoretical perspective. To address the research question, this study aims to compare a theoretically integrated model regarding linkages among antecedents, attribution, trust, and behavior. This study conducted an online survey to collect the data from South Korea and employed partial least squares structural equation modeling for the data analysis. Results reveal that platform attribution has the greatest impact on trust in platform. Willingness to crowdfund is more influenced by trust in platform than trust in fundraiser.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Incentive crowdfunding
- tourism and leisure sector
- project attribution
- platform attribution
- fundraiser attribution
- trust in platform
- trust in fundraiser
- willingness to crowdfund
- South Korea
- PLS-SEM
- Turismvetenskap
- Tourism
- fundraiser attribution
- Incentive crowdfunding
- platform attribution
- PLS-SEM
- project attribution
- South Korea
- tourism and leisure sector
- trust in fundraiser
- trust in platform
- willingness to crowdfund
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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