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Personality and Pla...
Personality and Place as resources for regional development : Alfred Nobel’s Karlskoga
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- Pugh, Rhiannon (författare)
- Lund University,Lunds universitet,Innovation,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,CIRCLE,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH,Faculty of Engineering, LTH
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- Andersson, Ida, fil. dr. 1982- (författare)
- Örebro University,Örebro universitet,Institutionen för humaniora, utbildnings- och samhällsvetenskap,Gender and regional development
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(creator_code:org_t)
- 2023
- 2023
- Engelska.
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Ingår i: Regional studies. - : Routledge. - 0034-3404 .- 1360-0591.
- Relaterad länk:
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https://doi.org/10.1...
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visa fler...
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http://dx.doi.org/10... (free)
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https://urn.kb.se/re...
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https://doi.org/10.1...
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https://lup.lub.lu.s...
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Abstract
Ämnesord
Stäng
- In “Alfred Nobel’s Karlskoga”, Sweden, the municipality has placed its most famous former resident at the heart of its economic development strategy. Through an in-depth qualitative case study, we examine the tensions and complexities surrounding this process and fill an existing research gap around personality-based place-branding for regional development purposes. The findings suggests that even with a world-famous figure as talisman, personality-based place branding is a complex endeavor, where old rivalries, tightknit social structures and economic dependencies makes us question – is it even possible to build a brand which is both inclusive and truly representative of a place?
Ämnesord
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Kulturgeografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Human Geography (hsv//eng)
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography (hsv//eng)
Nyckelord
- Place branding
- regional development
- small cities
- peripheral regions
- city planning
- Kulturgeografi
- Social and Economic Geography
- city planning
- peripheral regions
- place branding
- regional development
- small cities
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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