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The impact of the m...
The impact of the meal situation on the consumption of ready meals
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- Ahlgren, Mia K. (författare)
- Örebro universitet,Institutionen för restaurang- och måltidskunskap,SIK AB, Göteborg, Sweden; Institutionen för restaurang- och måltidskunskap, Department of Restaurant & Culinary Arts
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- Gustafsson, Inga-Britt (författare)
- Örebro universitet,Institutionen för restaurang- och måltidskunskap
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Hall, Gunnar (författare)
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(creator_code:org_t)
- Wiley, 2005
- 2005
- Engelska.
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Ingår i: International Journal of Consumer Studies. - : Wiley. - 1470-6423 .- 1470-6431. ; 29:6, s. 485-492
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- The context in which a meal is eaten is known to affect intake and choice of food. The purpose of this study was to investigate in what typical situations ready meals are consumed and if consumer demands vary according to different situations. With a market survey four typical ready meal eating situations were identified, and the respondent's ready meal consumption was shown to be affected by situational factors. In the different eating situations there were dissimilar reasons for consumption. Two ready meal eating situations were investigated in greater detail in order to establish what triggered the ready meal consumption in these situations. One of these meal situations proved to be convenience driven and the other time driven. A situation-oriented approach is suggested for further ready meal product development.
Nyckelord
- Culinary Arts and Meal Science
- Måltidskunskap
- Måltidskunskap
- Culinary Arts and Meal Science
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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