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The Adoption of Mob...
The Adoption of Mobile Tourism Services : An Empirical Study
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- Gao, Shang, 1982- (författare)
- School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China
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- Røinend, Per Christian (författare)
- Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway
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- Krogstie, John (författare)
- Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway
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(creator_code:org_t)
- New York, New York, USA : Association for Computing Machinery (ACM), 2012
- 2012
- Engelska.
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Ingår i: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia. - New York, New York, USA : Association for Computing Machinery (ACM). - 9781450313070 ; , s. 47-56
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This study is investigating the adoption of mobile tourism services in Norway. By expanding the Technology Acceptance Model (TAM), a research model, called mobile services acceptance model including seven research hypotheses is presented. The proposed research model and research hypotheses were empirically tested using data collected from a survey of 47 users of a mobile tourism service called extended Mobile Tourist Service Recommender (MTSR) in a city in Norway. The findings indicated that the fitness of the research model is good and strong support was found for the seven research hypotheses. Among all the factors, the personal initiatives and characteristics had the most significant influence on the intention to use MTSR.
Ämnesord
- NATURVETENSKAP -- Data- och informationsvetenskap -- Systemvetenskap, informationssystem och informatik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Information Systems (hsv//eng)
Nyckelord
- context
- mobile tourism services
- personal initiatives and characteristics
- the adoption of mobile services
- trust
- Computer Science
- Datavetenskap
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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