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| 2. |
- Blankenburg Holm, Desiree, et al.
(author)
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The internationalization processes of the firm: a new research agenda
- 2009
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In: Research on Knowledge, Innovation and Internationalization. - Bingley : Emerald. - 9781848559561 ; , s. 3-20
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Book chapter (other academic/artistic)abstract
- We examine the fundamental assumptions and features of the Uppsala model of internationalization and argue that we need to look beyond this model for studying internationalization processes in the multinational corporations (MNCs) of today. The purpose of our paper is to identify gaps and neglected issues regarding MNCs' internationalization processes that demand further theoretical and empirical study. Our approach is conceptual: based on the most cited model on internationalization, the Uppsala model, we approach the complex internationalization processes that continously go on in modern MNCs. We use related bodies of literature, on MNC structure and strategy, headquarters-subsidiary relationships, MNC subsidiary strategy development, and opportunity seeking and entrepreneurship, to fill in the gaps and develop the emerging research themes. We identify the following three issues that need further investigation: the opportunity recognition process preceding internationalization processes in MNCs, the internationalization of multiple products within the confines of the growing MNC, and the internationalization of foreign MNC units. In this paper, we open up new research fields but do not offer empirical stuydies to inform us about these relevant issues. Future research should study these issues empirically, preferably through case study methologies an/or with longitudinal designs. The contribution of our paper is its identification of three research issues in relation to internationalization processes of modern MNCs, which we argue are neglected by contemporary reseach.
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| 3. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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Big data marketing : Context and Affordances
- 2022
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In: The SAGE Handbook of Digital Marketing. - London : Sage Publications. - 9781529743791 - 9781529782509 ; , s. 68-80
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Book chapter (peer-reviewed)
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| 4. |
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| 5. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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Kunskapsbaserad marknadsföring
- 2016. - 1
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Book (other academic/artistic)abstract
- I denna bok ligger fokus på hur den förändrade informationsteknologin påverkar sättet och möjligheterna att bedriva marknadsföring.Kunskapsbaserad marknadsföring handlar om att utnyttja ny digital teknologi och de möjligheter som digitaliseringen av vår vardag, av företagets verksamhet och av samhället i stort för med sig.Företag kan i dag i större grad fatta beslut som bygger på fakta och kunskap om sina kunder, snarare än bara på antaganden och intuition.Den nya kunskapsbaserade marknadsföringen skapar förutsättningar att fördela resurser,prognostisera och tillfredsställa kundbehov med ökad precision.
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| 6. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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Marknadsföring och Nya Medier
- 2013
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In: Marknadsföring. - Lund : Studentlitteratur. - 9789144074184 ; , s. 23-35
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Book chapter (peer-reviewed)
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| 7. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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MOOCs - Massive Open Online Courses
- 2014
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In: Mercury Magazine. - Uppsala : Företagsekonomiska Institutionen. - 2001-3272. ; 3:7-8, s. 52-59
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Journal article (pop. science, debate, etc.)
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| 8. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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Scientification in Sports
- 2014
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In: Mercury Magazine. - Uppsala : Företagsekonomiska Institutionen. - 2001-3272. ; 3:7-8, s. 24-25
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Journal article (pop. science, debate, etc.)
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| 9. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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Searching for big data : How incumbents explore a possible adoption of big data technologies
- 2018
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In: Scandinavian Journal of Management. - : ELSEVIER SCI LTD. - 0956-5221 .- 1873-3387. ; 34:2, s. 129-140
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Journal article (peer-reviewed)abstract
- Big data is often described as a new frontier of IT-enabled competitive advantage. A limited number of exemplary firms have been used recurrently in the big data debate to serve as successful illustrations of what big data technologies can offer. These firms are well-known, data-driven organizations that often, but not always, are born digital companies. Comparatively little attention has been paid to the challenges that many incumbent organizations face when they try to explore a possible adoption of such technologies. This study investigates how incumbents handle such an exploration and what challenges they face. Drawing on a four-year qualitative field study of four large Scandinavian firms, we are able to develop a typology of how incumbents handle the exploration of and resistance to adopting big data technologies. Directly affecting the incumbents' exploration are two aspects that separate the adoption of big data technologies from that of other technologies. First, being an elusive concept, big data technologies can mean different things to different organizations. This makes the technologies difficult to explain before an investing body, while it simultaneously opens up possibilities for creative definitions. Second, big data technologies have a transformative effect on the organization of work in firms. This transformative capability will make managers wary as it might threaten their position in the firm, and it will create ripple effects, transforming other systems besides those directly connected to the technology.
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| 10. |
- Caesarius, Leon Michael, 1971-, et al.
(author)
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The Democratization of Market Communication
- 2012
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In: Mercury Magazine. - : Företagsekonomiska institutionen. - 2001-3272. ; 1:1, s. 42-45
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Journal article (pop. science, debate, etc.)
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