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- Jacobsen, Jens Kristian Steen, et al.
(author)
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Motivational segments for trips along the high coast byway of Sweden : a study of local leisure excursions and domestic holidaymaking
- 2017
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In: Scandinavian Journal of Hospitality and Tourism. - : Routledge. - 1502-2250 .- 1502-2269. ; 17:2, s. 177-193
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Journal article (peer-reviewed)abstract
- This on-site study investigated local leisure travellers’ and domestic tourists’ motivations for taking summer trips along the High Coast of Sweden, a byway designated with brown signage as a national tourism route, responding to a dearth of research on why people are motivated to use scenic byways. Non-local Swedish leisure travellers at selected locations along the byway were asked to fill in self-completion questionnaires and hand them back to the project staff.The most emphasised motivations for taking this trip were “getting away from everyday life”, “beautiful view from the road”, and “interesting landscape”. Based on factor analysis, three motivational patterns were identified:sightseeing and outdoor lifegetting away and travelling arounda quick route to family and friendsThe route attracted a large proportion of local and regional repeaters with ties to the area through family and friends and/or second homes; only 18% were on their first visit. There were considerable motivational differences between those people who were going to a second home in the area and other visitors. Among travellers who did not visit a second home, there were few motivational differences between day-trippers and persons with overnight stay(s), corroborating blurred distinctions between excursionists and tourists. The large proportions of local and regional visitors indicated that extra-regional route promotion may be improved.
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| 2. |
- Antonson, Hans, et al.
(author)
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Turistvägar och näringsutveckling : trafikantupplevelser och planeringskriterier
- 2007
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Reports (pop. science, debate, etc.)abstract
- VTI and the Norwegian Institute of Transport Economics (TØI) have at the request of the Swedish Road Administration carried out a research and development project concerning tourist routes in Sweden. The project was done in two parts, one literature study with examples of how other countries work with tourist routes and one field study about the opinions of visitors and business operators along two Swedish tourist routes (the present publication). The two tourist routes which have been studied are Tourist Route Gränna-Ödeshög-Rök in the Counties of Jönköping and Östergötland, and Tourist Route Kullaberg in the County of Skåne. The study of the experiences of the business operators, the visitors' willingness to pay and a deepened analysis of the landscape was only done along the Gränna route. As for the experiences of the visitors the data for the two Swedish tourist routes have been compared with similar data from a Norwegian tourist route, Tourist Route Sognefjell.
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| 3. |
- Jacobsen, Jens Kr. Steen, et al.
(author)
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Exploring length of stay : international tourism in south-western Norway
- 2018
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In: Journal of Hospitality and Tourism Management. - : Elsevier. - 1447-6770. ; 35, s. 29-35
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Journal article (peer-reviewed)abstract
- This article explored length of stay (LOS) in the context of tour planning, to assess as to whether LOS can be increased. LOS is an important parameter for tourism destination management, at the same time as evidence have suggested that LOS is declining on a global scale. The study was based on responses from 1592 foreign leisure travellers in south-western Norway, a region dominated by round-trips. The study uniquely explored aspects that influenced visitor planning of length of stay, finding that perceptions of time ‘needed’ for desired activities is the most important aspect of holiday duration planning, followed by limitations in the number of vacation days, holiday budgets and accommodation-related considerations. Visitors with a focus on the region, those with their own vehicles and those emphasising outdoor recreation and/or landscape sightseeing were likely to have longer stays. Findings suggested that destinations have potential to increase LOS. The paper additionally reflected on how identification of tourist segments with flexible time frames can contribute to destination management focused on LOS.
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