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- Hadjikhani, A, et al.
(författare)
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Facing foreign market turbulence: Three Swedish multinationals in Iran
- 1996
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Ingår i: JOURNAL OF INTERNATIONAL MARKETING. - 1069-031X. ; 4:4, s. 53-74
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Tidskriftsartikel (övrigt vetenskapligt/konstnärligt)abstract
- While foreign market entry and expansion has attracted much international business research, few have studied the contraction of foreign market operations and exit from foreign markets when MNCs face market turbulence and decline. This article uses a proc
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