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- Lange, Fredrik, et al.
(författare)
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Cocreating higher education with business partners in times of crisis: Lessons learned from the BSc Retail Program.
- 2020
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Ingår i: Sweden through the crisis. - Stockholm : Stockholm School of Economics Institute for Research. - 9789186797386 ; , s. 523-529
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In this article, Fredrik Lange and Sara Rosengren describe two concrete practices for combining theory and practice, the Applied Retailed Track (ART) and the Antonia Ax:son Johnson Tutorial Program. Both programs have historically relied on face-to-face interaction. During COVID-19, this was replaced by an online format. In this article, the authors describe the challenges but also how new surprising findings will help to develop the BSc in Retail Management in the future.
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- Rosengren, Sara, et al.
(författare)
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And then what happened? A longitudinal study of the long-term effects of adding an online channel to an offline hypermarket
- 2020
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Konferensbidrag (övrigt vetenskapligt/konstnärligt)abstract
- This study investigates the long-term effects of adding an online sales channel to an existing offline grocery retail offer. Based on previous literature, it is hypothesized that the addition of an online channel could have long-term positive effects thanks to tilted shopping behaviors, negative effects due to more planned shopping, or no effect because of cannibalization.Findings show that the offline channel still attracts the largest customer base, but the online channel is growing—to a large extent at the expense of existing offline customers. Using propensity score matching,we also test short-and long-term effects of becoming a multichannel household. Our results show that multichannel customers spend more (per visit and in weekly average), purchase larger volumes, and create higher margins both in the short-and long-term.
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- Wetter, Erik, et al.
(författare)
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Private Sector Data for Understanding Public Behaviors in Crisis:The Case of COVID-19 in Sweden
- 2020
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Annan publikation (övrigt vetenskapligt/konstnärligt)abstract
- The novel Coronavirus (SARS-CoV-2) and the associated Coronavirus disease (COVID-19) has in early 2020 rapidly spread to become one of the biggest global public health crises in a century, with global economic impacts and supply chain shocks never before seen in modern history. Most countries have responded with drastic measures, and at the time of writing this 3.9 billion people –half the world ́s population –are under lockdown or government-imposed mobility restrictions. Sweden can be seen as a case of special interest as unlike most other EU countries, Sweden has not ordered a lockdown, instead following a soft approach, issuing recommendations and calling for citizens to ‘take responsibility' and to follow government guidelines. While global policies and interventions differ, most policymakers struggle with a lack of timely indicators, specifically with regards to public responses and behaviors. Here we describe a new project in which we combine data and insights from private sector partners in retail and telecom to provide new insights in public behavioral dynamics with a specific focus on mobility, consumption,and hoarding behaviors e.g. bulk buying. In doing so, we highlight the value that private companies can provide in terms of high-resolution insights into public behaviors and responses to government guidelines during crisis. Specifically, for infectious diseases such as COVID-19, we can see that private sector data can provide timely and disaggregated insights on different segments of the public, specifically such age groups designated as high-risk and thus considered more vulnerable. This working paper will be continuously updated as new insights are produced in order to provide relevant insights that can hopefully assist in supporting more facts-based decision making for the public good.
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- Andersson, Per, et al.
(författare)
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CFR Course Note #006: Artificial Intelligence (AI) in Retail
- 2023
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Patent (övrigt vetenskapligt/konstnärligt)abstract
- Artificial intelligence (AI) was established as a research topic already in the 1950s, but more recent developments in data availability and computing power have enabled AI to grow from an academic topic to one that transforms business operations in ways that are likely to have a profound impact on both society and the economy in the future. In fact, many experts argue that AI will impact the world as profoundly as the invention of the personal computer, the internet, or the smartphone. Companies across all industries are beginning to reconceptualize their business processes and organizational structures for the age of AI. This is also true for the retail industry. In fact, many retailers have been on the forefront of digital transformation using advanced data and predictive analytics to make data-driven decisions. Through AI, retailers are now taking further steps into data-driven business processes and innovating new ways to blend digital and physical channels and touchpoints. In the following course note, we will provide a brief overview of the literature on AI in retail and introduce some key constructs related to AI.
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- Blom, Angelica, et al.
(författare)
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Towards a better understanding of sustainability gaps in retail organizations
- 2023
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Ingår i: International Review of Retail, Distribution and Consumer Research. - : Taylor & Francis. - 1466-4402 .- 0959-3969. ; 33:5, s. 539-557
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Tidskriftsartikel (refereegranskat)abstract
- Retailers have been identified as important actors in driving sustainable change, due to their vital role in connecting production and consumption. In this paper, we explore what retailers do to enable consumers to act more sustainable. Whereas there is ample research focusing either on sustainability on the production and sourcing side or on sustainable consumer behaviors, we bridge the two by focusing specifically on consumer-facing sustainability work in grocery retail organizations. Through workshops, interviews, and secondary data, we find a clear ambition among retailers to help consumers behave sustainably. However, our findings also point to several barriers to sustainability work within the organization. The paper concludes by outlining a model of different sustainability ambition-action gaps within retail organizations and possible solutions for closing them. ARTICLE HISTORY
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- Colliander, Jonas, et al.
(författare)
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Shifting lanes: How consumer behaviors shifted during the COVID-19 crisis.
- 2020
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Ingår i: Sweden through the crisis. - Stockholm : Stockholm School of Economics Institute for Research. - 9789186797386 ; , s. 171-183
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Bokkapitel (övrigt vetenskapligt/konstnärligt)abstract
- In this article, Jonas Colliander and Sara Rosengren show how retail firms can come out of the COVID-19 crisis as winners. The authors note that when consumers find themselves in new buying situations, they often stick to the first brand they buy in a category, provided that they are satisfied. A crisis like this could, therefore, be an opportunity to gain market shares. Moving forward, the authors predict that consumers will desire simplicity and that sustainable business practices might not only be good for the environment, but also for business.
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