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- Coudounaris, Dafnis
(författare)
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Effective targeting of national export promotion programs for SMEs
- 2012
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Ingår i: International Journal of Globalisation and Small Business. - 1479-3059 .- 1479-3067. ; 4:3-4, s. 242-283
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Tidskriftsartikel (refereegranskat)abstract
- This paper aims to assess the effectiveness of forty two export promotion programs among forty six Cypriot export manufacturing SMEs. The two step method of evaluating the effectiveness of export promotion programs considers firstly, qualitative measures i.e., the level of awareness, adoption and usefulness of the export promotion programs, related to the organizational, the internationalization, and export performance parameters and secondly, quantitative measures i.e., the number of the significant differences of the above parameters. The most important categories of export promotion programs for modification are financial aspects of marketing, marketing mix, education and training, and market targeting. The proposed model shows that there exist positive relationships between the levels of usefulness and adoption, awareness and adoption, and usefulness and awareness, provided that there are significant differences among the sub-parameters i.e., firm’s size, product type, export distribution method, export regularity, and export profit intensity. The excess versus the lagging of satisfaction of users of export promotion programs, play an important role for motivating export managers for higher levels of export performance.
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| 2. |
- Jørgensen, Claus, et al.
(författare)
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Global offshoring - knowledge journeys of three SMEs
- 2012
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Ingår i: International Journal of Globalisation and Small Business. - 1479-3067 .- 1479-3059. ; 4:3/4, s. 360-379
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Tidskriftsartikel (refereegranskat)abstract
- This paper analyses three small and medium sized enterprises (SMEs) in the textile industry involved in manufacturing, design sales and procurement offshoring. Adopting the knowledge-based theory of the firm andthe theory of knowledge integration leads to identification of ‘direction’ and ‘organisational routines’, which are important for the integration of knowledge between entities dispersed in time and space.The companies were followed over a period of four years, with annual interviews that show that, to differing degrees, offshoring of manufacturing becomes a journey for the companies involved to take back outsourced activities when it proves difficult to create the appropriate managerial direction and organisational routines. Travelling experts, virtual interaction through IT, and training of employees abroad are three central elements encountered. Changes in the globalised upstream setups challenge the companies’ manufacturing and innovative capabilities, since innovation,knowledge and activities prove less transferable and robust, leading to a need for re-integration in the restructured upstream sourcing setups.
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| 3. |
- Kumar, Nishant
(författare)
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Exploring the effects of human capital loss on relationships with clients in knowledge-intensive service firms and the moderating effect of knowledge management
- 2012
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Ingår i: International Journal of Globalisation and Small Business. - : InderScience Publishers. - 1479-3059 .- 1479-3067. ; 3:3/4, s. 342-359
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Tidskriftsartikel (refereegranskat)abstract
- This study aims to examine the effects of human capital loss on relationships with clients in knowledge-intensive born global firms, and explain how firms address the challenges resulting from employee attrition. In so doing, this study applies a dynamic capability-based approach and suggests ways of minimising customers’ concern about attrition. Relationship transparency is assumed to be a crucial factor for sustaining long-term relationships with customers and reaffirming service firms’ ability to accomplish their commitment and client projects satisfactorily. The findings of this study suggest that development of knowledge retention and sharing capabilities enhances the transparency and reduces the relationship uncertainties resulting from human capital loss. In illustrating the theoretical assumption, the study draws on material derived from four case studies of Indian knowledge-intensive service firms. The findings contribute to the literature on business-to-business relationship marketing, and born global.
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