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Understanding Vietn...
Understanding Vietnamese Consumer Intention to Use Online Retailer Websites : Application of the Extended Technology Acceptance Model
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- Ahamed, A. F. M. Jalal, 1976- (författare)
- Högskolan i Skövde,Institutionen för handel och företagande,Forskningsmiljön Framtidens företagande,Knowledge and Innovation Management (KIM)
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- Limbu, Yam (författare)
- Feliciano School of Business, Montclair State University, USA
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- Pham, Long (författare)
- School of Management, University of Louisiana at Monroe, USA / Department of Economics and Management, Thuyloi University, Hanoi, Vietnam
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- Nguyen, Ha Van (författare)
- Faculty of Business Administration, Banking Academy, Hanoi, Vietnam
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(creator_code:org_t)
- IGI Global, 2020
- 2020
- Engelska.
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Ingår i: International Journal of E-Adoption (IJEA). - : IGI Global. - 1937-9633 .- 1937-9641. ; 12:2
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.4...
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Abstract
Ämnesord
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- This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumers, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz’s value dimensions. This article thus concludes with a discussion of the research contributions and implications.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- TAM
- Schwartz values
- trust
- perceived risk
- Vietnam
- Knowledge and Innovation Management (KIM)
- Knowledge and Innovation Management (KIM)
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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