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Business model inno...
Business model innovations for overcoming barriers in the base-of-the-pyramid market
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- Gebauer, Heiko (författare)
- Linköpings universitet,Karlstads universitet,Centrum för tjänsteforskning (from 2013),Eawag, Business Innovat Grp, Environm Social Sci Dept, Dubendorf, Switzerland.;Karlstad Univ, Ctr Serv Res CTF, Karlstad, Sweden.;Linkoping Univ, Dept Management & Engn, Linkoping, Sweden.,Företagsekonomi,Filosofiska fakulteten,Eawag, Switzerland; Karlstad University, Sweden
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- Haldimann, Mirella (författare)
- Linköpings universitet,Institutionen för ekonomisk och industriell utveckling,Filosofiska fakulteten,Eawag, Switzerland
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- Jennings Saul, Caroline (författare)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013),Eawag, Business Innovat Grp, Environm Social Sci Dept, Dubendorf, Switzerland.;Karlstad Univ, Ctr Serv Res CTF, Karlstad, Sweden.,Eawag, Switzerland; Karlstad University, Sweden
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(creator_code:org_t)
- 2017-04-10
- 2017
- Engelska.
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Ingår i: Industry and Innovation. - Oxon, UK : Taylor & Francis. - 1366-2716 .- 1469-8390. ; 24:5, s. 543-568
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- Many barriers must be overcome when entering the base-of-the-pyramid (BoP) market. Firms facing these barriers need to innovate new business models and reinvent existing ones to suit the BoP context. While previous literature has focused on the innovations of particular components of business models in BoP markets, we investigate the reconfigurations in the business model components that underpin the successful business model innovations. This study is based on multiple case studies in the water sector that we carried out in several different countries. Our findings suggest five business model innovations: (a) design, (b) renewal, (c) expansion, (d) diversification and (e) replication. Each business model innovation is a specific response to the barriers met in the BoP market and requires consistent configuration between its various components (i.e. value proposition, value creation and profit equation). These findings add, in two important aspects, to the academic realm of the business model domain: by contributing to the debate of business models in BoP markets and by advancing the configurational view of business models.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Elektroteknik och elektronik -- Inbäddad systemteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Electrical Engineering, Electronic Engineering, Information Engineering -- Embedded Systems (hsv//eng)
- NATURVETENSKAP -- Data- och informationsvetenskap -- Annan data- och informationsvetenskap (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Other Computer and Information Science (hsv//eng)
Nyckelord
- Business models
- business model innovations
- base-of-the-pyramid markets
- business model design
- expansion
- diversification
- replication
- Business Administration
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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