Knowing too much?: On bias due to domain-specific knowledge in internal crowdsourcing for explorative ideas

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Asplund, Fredrik,1977-KTH,Mekatronik (author)

Knowing too much? : On bias due to domain-specific knowledge in internal crowdsourcing for explorative ideas

Article/chapterEnglish2021

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2021-11-25
John Wiley & Sons,2021
electronicrdacarrier

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LIBRIS-ID:oai:DiVA.org:kth-305343
https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-305343URI
https://doi.org/10.1111/radm.12517DOI

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Language:English
Summary in:English

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Subject category:ref swepub-contenttype
Subject category:art swepub-publicationtype

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QC 20211129
Internal crowdsourcing utilizes a firm’s employees, of which many have a strong understanding of the domains in which the firm operates, for contributing with, developing and evaluating ideas. On the one hand, these employees can use their domain-specific knowledge to identify the value of what may seem a far-fetched solution to the average employee. On the other hand, previous research has shown that employees typically evaluate ideas in their domains less favorably if they do not align with ongoing exploitation activities. Hence, this study focuses on whether a higher degree of relevant domain-specific knowledge makes employees participating in internal crowdsourcing prefer exploitative solutions when evaluating ideas. An empirical study of an online platform for firm-internal innovation in a multinational engineering company showed that employees who only infrequently participated in internal crowdsourcing mostly contributed to and evaluated ideas within their own domain. Employees who frequently participated also contributed to and evaluated ideas outside their own domains. By statistically analyzing group differences during idea evaluation, we show that employees participating infrequently favor exploitable solutions, whereas employees participating frequently are more uncertain. The former difference is only seen concerning ideas that require domain-specific knowledge to understand, but the latter is observed for all types of ideas. This study makes three substantial contributions. First, employees with domain-specific knowledge, through their preference for exploitative solutions, bias the outcome of internal crowdsourcing when idea evaluation requires domain-specific knowledge. Second, this bias is aggravated by the overall higher level of uncertainty displayed by employees participating frequently in internal crowdsourcing and thereby tend to reach out to other domains. Third, in order to mitigate this, bias management can build engagement in internal crowdsourcing through idea challenges that do not require domain-specific knowledge and consider avoiding employees with a strongly associated domain knowledge for idea evaluation.

Subject headings and genre

SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
TEKNIK OCH TEKNOLOGIER Annan teknik hsv//swe
ENGINEERING AND TECHNOLOGY Other Engineering and Technologies hsv//eng
TEKNIK OCH TEKNOLOGIER Elektroteknik och elektronik Inbäddad systemteknik hsv//swe
ENGINEERING AND TECHNOLOGY Electrical Engineering, Electronic Engineering, Information Engineering Embedded Systems hsv//eng
TEKNIK OCH TEKNOLOGIER Elektroteknik och elektronik Annan elektroteknik och elektronik hsv//swe
ENGINEERING AND TECHNOLOGY Electrical Engineering, Electronic Engineering, Information Engineering Other Electrical Engineering, Electronic Engineering, Information Engineering hsv//eng
Internal crowdsouring
Internal crowds
Domain-specific knowledge
Industrial Engineering and Management
Industriell ekonomi och organisation
Electrical Engineering
Elektro- och systemteknik

Added entries (persons, corporate bodies, meetings, titles ...)

Björk, Jennie,Docent,1982-KTH,Integrerad produktutveckling(Swepub:kth)u1n6m779 (author)
Magnusson, Mats,Professor,1968-KTH,Integrerad produktutveckling(Swepub:kth)u1kkfj32 (author)
KTHMekatronik (creator_code:org_t)

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